Goodman Advisory
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Working both with Individual and Corporates Goodman Advisory provides guidance to navigate the international art market, to acquire and build meaningful collections. Over the past decade Goodman has built some of the most consequential corporate and private collections of African and Diaspora art in South Africa and the US and Europe. Our global reach provides unprecedented access and guidance across the art market, allowing us to find and acquire high quality artworks and secure best value for you.
For corporate collections and private advisory, speak to our team across South Africa, the US and the UK
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"Barloworld operates in 11 African Countries and employs thousands of staff across multiple sectors on the Continent. We approached Goodman to build a representative and relevant art collection for the business as part of our broader vision for the company. Goodman advised on a strategy to deaccession multiple historical artworks and bring the focus into the contemporary field. The collection now includes living artists from across the Continent working in many different disciplines and was curated to align with our core values and external programme partnerships. We are proud to host one of the most important corporate collections of African art in the country"
– Dominic Sewela, CEO, Barloworld
Image: Odili Donald Odita, The Corner, 2024
Image below: Image: Zanele Muholi, Bester IX, Philadelphia, 2018 (Detail)
"We approached Goodman to build an iconic corporate collection of artwork by leading artists from the African Continent and the Diaspora for our New York HQ. Being in a city like New York, we needed the collection to be exceptional at every level. Goodman was able to secure works by leading artists from galleries across the US, Europe and Africa. Their approach was tailored to our needs, identifying bespoke and ambitious solution where space allowed. This high quality collection has received much praise.”
– Wealth Management Firm, New York
Our process is grounded in expertise, discretion, and a personalized understanding of each client’s vision. We begin by developing a nuanced sense of your aesthetic interests, collecting goals, and long-term aspirations. Through thoughtful dialogue and our close relationships with artists, galleries, and institutions, we provide premiere access to new work and identify opportunities across both the primary and secondary markets. From initial concept to final placement, we oversee every stage of the process — including research, condition reporting, negotiation, and installation — ensuring transparency, integrity, and care. Our approach is collaborative and comprehensive, designed to build distinct, meaningful, and enduring collections that reflect the individuality and cultural engagement of each client.
Image: Igshaan Adams, Salat Aljamaeat Min Bonteheuwel iv, 2024 (Detail)